At the heart of Alexander Mitchell, aka KOAN's projects, is the belief that culture is a more effective force for the positive development of society than government or law.

With over two decades of experience, KOAN has honed his skills as a producer, art director, curator, and artist to become one of the most respected figures in the industry. He has produced over 300 exhibitions, including shows at prestigious institutions such as the Tia Kwun Museum in Hong Kong and the National Gallery of Victoria.

As a producer and curator, KOAN is known for his close collaboration with artists and willingness to take risks to see their vision and potential realized. He believes that artists are important generators of culture and a pillar of social progress, and works tirelessly to help them find their voice and make a lasting impact on the world.

KOAN's artwork uses a unique blend of digital and physical techniques. His interdisciplinary collage techniques push the boundaries of what is possible in art and attempt to integrate technology seamlessly into established mediums. His experiments with new technology such as programmatic artworks and mixed reality, alongside traditional mediums like photography, video, and collage, are often used to present classical archetypes in a contemporary context.